Rob and Dana together have built an incredible brand and an extrodinary life together. With 20 years of experience,10 years of competing at the highlest level and winning the first ever Ms. Olympia title for women’s physique, Dana has made an insane mark in the industry.

Alongside her, serial entrepenuer, Rob broke their brand first into the fitness scene and has since grown the business over then last 15 years to new levels opening up into new markets.

As a couple they are an unstoppable team when it comes to building brand, cultivating culture through social media, and also no shortage to having fun while doing it all. Together for over 20 years, married for 17, they show a true testiment to what a relationship looks like. Imagining what their dream life looks like and doing everything to make that dream a reality. From fitness, mindset, goals, and dreaming larger than life, Rob and Dana have built an incredible empire and want to inspire you to do the same.

This is your chance to come to their warehouse in Montana, built from the ground up ,and spend a weekend learning, networking, training, and get inspired to take complete control over your life and recreate yourself, your version 2.0

We all have another level in us, we want to help you reach that next level.

We built this warehouse to hold events; we built it to be a destination for like-minded individuals. We are proud to announce Dana Linn Bailey’s first event at the warehouse: a full day of fitness and inspiration. Not to mention, a great reason to come to Montana. Live training, open gym, catered food, and seminars will be hosted at our headquarters.